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In Store: New and new-look clothing stores

Friday, April 6th, 2012 | Posted by

Spring is bringing some changes to Healdsburg’s couture scene. This week, RouMoll clothing store is opening at 340 Healdsburg Ave., taking over the space where Prohibition Speakeasy and Wine Bar had a brief run before closing last year.

The new store’s name was taken from the first and last name of owner Roujan Mollai, who spent 15 years working in retail before finally opening a place of her own.

Mollai and her husband David, who grew up in Santa Rosa, recently moved back to the area from Houston. Mollai says her goal is to provide fine clothing at affordable prices. The sleek interior, which Mollai designed, features colorful lights and a flat-screen TV and is wide open and spacious with large display windows facing Healdsburg Avenue and North Street.

Clothing store RouMoll opened its doors this week in Healdsburg.

When looking to open up a retail shop, Healdsburg seemed the natural choice.

“I love Healdsburg, it’s beautiful,” says Mollai, who was not deterred by the number of clothing stores around the Plaza. “Competition is always good.”

Also expected this month is the grand re-opening of the store previously named Arboretum, which is just a couple of doors south of RouMoll.  Owned by Andrea Barrett and Kate Morrison, the five-year-old Arboretum has been known for ethically-conscious, American-made clothing.

But now it’s getting a new look and a new name. When it reopens April 14 or soon after, the store will be called Looking Glass. A champagne bar and lounge area will join the clothing collection.

“We won’t have food or cheese,” says Barrett who wants the new digs to be a spot to linger and chat, “a place to come and hang out with your girlfriends.”


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