New name for controversial Healdsburg wine shop
By CLARK MASON
THE PRESS DEMOCRAT
A Healdsburg wine shop has a new name to replace “The Serial Grapist” that some found in poor taste.
Stephen Moore held a contest to rename his new wine shop and tasting room after complaints that the Serial Grapist pun made light of sexual assault.
Henceforth his shop on Center Street, a block from the Healdsburg Plaza, will be known as “Wicked Wines.”
Moore said he received about 70 entries and it was one of his regular customers who offered the new name and will get a $100 gift certificate for use in the wine shop.
“I really liked the double alliteration and I think two ‘W’s are good for graphic artists to work with,” Moore said.
He also said “wicked” is a widely used expression in his native Massachusetts. “It gives a nod to where I’m from,” he said.
Wicked Wines edged out a number other finalists including “Planet of the Grapes,” “Grape Escape” and “Grape Expectations.”